Zynia - Motivational metaphors for Training and Development

About Business Storytelling

• Are you trying to looking for a new way to assist learning through analysis and reflection?
• When was the last time you used a story to make a point?

• What have you heard recently that you just had to tell others because it had such an impact on you?

  Storytelling brings issues to life. It is something we do without realising it in our private lives “You’ll never believe what has happened to Jim and Doreen from number 43…” Not idle gossip, but a way to pass on information, words of caution, or celebration, or success; you name it, stories can achieve it.

  A growing number of organisations have embraced storytelling as a vital piece of their communications machine. NASA, for example produces a publication full of employee stories as part of a knowledge sharing initiative. Sounds a lot more interesting than a staff handbook doesn’t it?

  You can use our menu on the left to learn more about the background of storytelling, why and how it works, and how this ancient skill can be applied to your organisation today.